Jim was an illustrator for the Spectator, Harper Collins and the London Evening Standard before moving into design and art direction for advertising. In 1999, he became Creative Director of BSA Advertising, London — later opening Giraffe Advertising with two partners. He has written and art directed for British Airways, The College of Law, Elizabeth Arden, French Connection, John Lewis, Kurt Geiger, Premier Despatch and Stolichnaya.

Jim has traveled and photographed in 38 countries worldwide. He runs Odyssey Photography — an award winning travel and documentary photography website, which he started in May 2003. His images have appeared for Lonely Planet, Save the Children, STA Travel, Schmap and Gibson, Dunn & Crutcher.